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The receipt is our field.

It is where retailer, brand and shopper meet. Our platforms work on every line: the analysis, the coupon, the price, the message, the contest.

Behind every line of the receipt is one of our platforms.

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Tap a line to see who’s behind it

Price IntelPrice alerts

Extra virgin olive oil 1 l

Your price
€8.90
Market
€8.88

Back in line with the market · Index 100.2

Which TOP customers have not bought pasta for 4 weeks?

2,184 customers, 6.1% of the TOP cluster.

B-AI suggests a −30% coupon on durum wheat pasta.

EngagentAPI

POST /api/partner/participations
{ "custom_identifier": "carta-4821" }
201 Created
{ "is_winner": true }

Supermercati Aurora

Via Nizza 112, 10126 Torino

24/10/2026 18:42 · Till 3

Thank you, see you soon

SmartPromotionYour coupons

−30%

Durum wheat pasta 500 g

With your loyalty card, until 31/10

EngagentLa spesa d’oro

You won

A shopping voucher

It is on your loyalty card for your next shop.

Ask a question. Get an analysis.

B-AI reads your company data, from sales to promotions to loyalty, and answers with numbers, charts and reports ready to share.

Ask a question about your data and get an analysis; the action starts from the answer.

From answer to action.

When the answer points to a move, B-AI can prepare the coupon campaign on SmartPromotion, already filled in; more integrations are on the way. It starts only after you confirm.

A tour of B-AI

A walk through B-AI, step by step: the question, the answer with table and chart, the report. Video in Italian, with sample data.

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Watch the videoB-AI website

Pick a question

How did the 3-for-2 detergent promo perform against the four weeks before?

  1. Finding sales and the promo calendar for detergents
  2. Comparing promo weeks with the four before and the two after, read-only
  3. Targeted query · 0.9 GB scanned of 46 GB

Units sold rise 38% during the promo, but stay 9% below baseline for the two weeks after: part of the lift is pulled-forward buying, not new demand.

Answer data
PeriodUnits / wkDept. basketΔ vs before
Before (4 wks)10,300€12.40—
Promo (2 wks)14,200€11.90+38%
After (2 wks)9,350€12.10−9%
Units sold per week, thousands

Sample data, not real.

Not one for all. One for each.

With the same budget, instead of the same discount for everyone, SmartPromotion picks for each loyalty-card holder a coupon on a product they buy. It arrives in the retailer’s app, in the members’ area of its website, on WhatsApp or at the in-store kiosk, and redemption is measured down to the receipt.

The same budget, a different coupon for each customer, on the product they buy.

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50 loyalty-card customers · same discount budget

25 loyalty-card customers · same discount budget

Illustrative simulation

Coupons used

2of 501of 25

Different offers

11

The same −20% on pasta for everyone: few use it, and the discount goes to people who would have bought pasta anyway.

Card ••• 8743 · TOP customer−20% Durum wheat pasta 500 gUsed

  • TOP customer
  • Coupon used
5×
Coupons chosen by the AI are used 5 times as often as one-size-fits-all coupons.20.2% of the coupons offered were used, against 4.0%.
80%
80% of the discount goes to the best customers.
2 in 3
2 in 3 of the best customers use their coupons.

Data from an Italian retailer, 2025–2026.

Coupons for Laura B., TOP customer

  • −30%

    Durum wheat pasta 500 g

    App

    Active

  • −€1.00

    Greek yoghurt 4×125 g

    WhatsApp

  • −€1.50

    Laundry detergent 1.5 l

    Website

    Used

Arrives via

  • Retailer’s app
  • Website members’ area
  • WhatsApp
  • In-store kiosk
5×
coupons used, against one-size-fits-all
80%
of the discount to the best customers
2 in 3
best customers use their coupons

Data from an Italian retailer, 2025–2026.

Competitors’ moves, in time to react.

Every week Price Intel compares the latest competitor survey with the previous one and with your prices on KVI products. It tells you who went on promotion, who moved their prices and what your volumes did in the meantime.

Every week, competitors’ moves on your key products, in time to react.

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Supermercati AuroraWeek 44 · survey of Monday 26 October

This week’s alerts

Immediate alerts

  • 6 KVI productsCompetitor A

    Competitor A has been on promotion for 2 surveys on 6 KVI products where you cost more, by 14.2% on average. On the same products your volumes last week are −22% against the average of the four weeks before.

    Average gap
    +14.2%
    Volumes
    −22%

  • Laundry detergent 1.5 lCompetitor B

    Competitor B has had laundry detergent 1.5 l on promotion for 3 surveys and you have not: €3.99 against your €4.99, you cost 25.1% more. In the same week volumes are −17% against the average of the four weeks before.

    Gap
    +25.1%
    Volumes
    −17%

  • Still mineral water 6×1.5 lCompetitor A

    On still mineral water 6×1.5 l you cost 18.2% more than Competitor A, both at full price. Last week’s volumes are −16% against the average of the four weeks before.

    Gap
    +18.2%
    Volumes
    −16%

This week’s survey against the previous one; last week’s volumes against the average of the four weeks before. Sample data, not real.

Head office and stores, one channel.

The retailer’s WhatsApp channels, one per store, are run together by head office and the store network: head office brings the campaigns, each store tells what is on its counter with an ordinary message. Castalia gathers growth and engagement insights, store by store. Musa inspires the content, Cerbero decides which messages go out.

The retailer’s WhatsApp channels, written together by head office and stores.

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Supermercati Aurora · PdV Via Nizza

Channel · 1,204 followers

Head office · Fresh Week campaign

🍊 Fresh Week starts on Monday: seasonal fruit and vegetables in all our stores, and double points with your loyalty card.

Yesterday

  • ❤️ 186
  • 👍 104
  • 😋 66
Rustic flour-dusted loaves, fresh out of the oven

PdV Via Nizza · bakery counter

🍞 Fresh out of the oven at the bakery counter: naturally leavened loaves, €3.20 a kilo. First batch at 7:30, while they last.

8:15

Verified by Cerbero before it went out

  • ❤️ 214
  • 😋 118
  • 👍 80

Channel insights

Last quarter

Channel insights

Last quarter

Followers over time

1,204+362 this quarter

Reactions by emoji

3,152 reactions

  1. ❤️1,284
  2. 👍862
  3. 😋517
  4. 🔥301
  5. 👏188

Reactions by publisher

  1. PdV Via Nizza2,048 · 65%
  2. Head office1,104 · 35%

Best content

  1. 1🍞 Fresh out of the oven at the bakery counter: naturally leavened loaves, €3.20 a kilo.PdV Via Nizza412 reactions
  2. 2🍊 Fresh Week starts on Monday: seasonal fruit and vegetables in all our stores.Head office356 reactions
  3. 3🧀 Saturday tasting of Piedmont cheeses at the deli counter.PdV Via Nizza248 reactions

Channel ranking

ChannelFollowersGrowth
PdV Corso Re Umberto1,512+298
PdV Via Nizza1,204+362
PdV Corso Francia986+154
PdV Via Madama Cristina871+207
PdV Piazza Statuto640+119

Complex mechanics, in a few clicks.

Engagent puts an instant win, a final draw and a guaranteed prize in the same contest, with entry from the loyalty card via integration, a unique code or a quiz. The contest is ready in days, not weeks, and every entry becomes data: who takes part, with what consent, after which purchase.

Contests with combined mechanics, ready in days, and data on who takes part.

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New contestContest name: La spesa d’oro

Ready to launch

Entry

More than one is fine

No till data? Participants upload a photo of the receipt and the AI checks it.

Mechanics

They combine

Prizes

PrizeShopping voucher
Delivery

What the participant seesWhatsApp message

Today

Entered with loyalty card ••• 482118:42

You won

A shopping voucher

It is on your loyalty card for your next shop.

And you are in the final draw.

18:43

Verification

Always included
  • Certified draw
  • Log of every entry
  • Reserve winners

Data collected

After launch, first two weeks

Participants
4,812
New contacts with consent
1,236
26% of participants
Entries linked to a purchase
11,240
of 11,890 entries
Entries per day

Days since launch

Sample data, not real.

Different platforms, one customer.

The platforms talk to each other: what one sees, another can use. From a signal, B-AI crosses the data and proposes a path.

Price IntelPrice alerts

Ground coffee 250 g

−7%

Competitor B cut its price this week.

1,284 loyalty customers have stopped buying it

They bought it every month; for 4 weeks, no more.

B-AI proposes:

B-AI can propose a targeted coupon, just for them.

SmartPromotiontargeted coupon

−15%

Ground coffee 250 g, with the loyalty card, until 9 Nov

To 1,284 customers, in the app or on WhatsApp

Starts only after you confirm.

They work with us.

We know retailers from the inside.

Platforms for retailers and consumer brands, bringing together skills that usually sit in different companies.

Market3rs designs, builds and runs platforms for retailers and FMCG brands, bringing together skills that usually sit in different companies.

  • Loyalty and CRM.

    Loyalty programmes and customer marketing for retailers in Italy and abroad: we know what brings a customer back and how to measure it.

  • Promotions and brand relations.

    Campaigns, coupons and contests built where retailer, brand manufacturer and shopper meet.

  • Technology and data.

    Software, data and artificial intelligence designed in-house and run in production every day.

That is why our platforms speak the language of retailers. And they grow with your needs and with our ideas.

Bring us a real problem.

We show you the platform live, on a case close to yours. If a problem has been waiting for months, bring it: it is the quickest way to see whether this is for you.

Thank you. We will get back to you within one working day to schedule the demo.

What do you want to see?

For anything else (press, partnerships, jobs) write to touchbase@market3rs.com.

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